If you have the time to genuinely learn and stay current with SEO, ad platform changes, and content production, and your business can absorb a slower ramp-up while you learn, doing it yourself can work for a very early-stage business. Most owners we talk to, though, underestimate how much ongoing time it takes and end up doing it inconsistently, which hurts results more than not doing it at all.
We’re honest with prospective clients about this trade-off before they sign up for our digital marketing services, since a very early-stage business sometimes genuinely doesn’t need an agency yet. More on when the DIY approach stops making sense is in 9 myths about digital marketing.
The real cost of doing it yourself usually isn’t the money you save, it’s the inconsistency. A campaign that runs every day for three months beats a perfect campaign that runs for two weeks and then gets forgotten.
Our experts are here to help you get the results you need.
