Management fees in Pune generally range from ₹10,000 to ₹35,000 a month depending on account complexity, separate from whatever you spend on the ads themselves with Google. Agencies typically charge either a flat retainer or a percentage of ad spend (usually 10 to 20%), and each has trade-offs: a percentage model can create an incentive to keep raising your budget, which is worth asking about upfront.
We price our Google Ads management as a flat retainer specifically to avoid that conflict of interest, so our incentive stays aligned with your cost-per-lead, not your total spend. See our full pricing structure in the Google Ads cost guide.
Ask any agency directly whether their fee changes if your ad spend goes up. If the answer is yes, you now know their incentive isn’t fully aligned with getting you the lowest cost per lead.
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