The most common causes we find are an incomplete profile (missing categories, hours, or photos), too few or too old reviews compared to competitors, inconsistent business information across the web, or simply being physically farther from the searcher’s location than competing businesses. Google’s local algorithm weighs proximity heavily, which is why two equally good businesses can rank very differently depending on where the searcher is standing.
Every Google Business Profile audit we run checks all four of these factors before we touch anything, since guessing at the cause wastes time. Our GBP optimisation guide covers the full checklist.
Photo count and recency matter more than most business owners realise. We’ve moved profiles up the map pack just by getting the client to upload fresh photos monthly instead of the same five photos from three years ago.
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