Custom design work typically adds ₹15,000 to ₹40,000 on top of the base development cost, depending on how much of the site is genuinely custom versus built from a well-adapted template. A fully custom design, with original graphics, animations, and a unique layout, costs more but tends to differentiate a business more clearly from competitors using near-identical template sites.
We’re upfront with clients about when a custom design is actually worth the extra investment for their website design versus when a well-executed template will do the job just as well. More on the real cost drivers is in custom development vs templates.
A custom design is worth it when your brand needs to stand apart in a crowded category. If you’re the only dentist in your neighbourhood with a website at all, a well-built template is often the smarter first investment.
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