There are really two numbers here, and mixing them up is where most business owners get confused: what you pay Google for clicks, and what you pay an agency to manage the account. In Pune, a small business running search ads typically spends anywhere from ₹15,000 to ₹60,000 a month on actual ad spend depending on the industry, with dentists and real estate agents paying more per click than, say, a local bakery.
Agency management fees sit on top of that, usually as a flat monthly retainer or a percentage of spend. At Awrange, we run this as part of our performance marketing service, and we set the ad budget based on your actual cost-per-lead target, not a generic percentage rule. If you want the fuller cost breakdown by industry, we’ve laid it out in our Google Ads cost guide.
Don’t set your budget first and hope for leads. We work backwards from what a customer is worth to your business, then decide what a lead can cost before the campaign is even built. That one change alone fixes more underperforming accounts than any bid strategy tweak.
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