Reels-based ad creative currently outperforms static image ads for lead generation on Instagram, since the platform’s algorithm is actively favouring that format with extra reach. Pairing a short, authentic-feeling reel (not overly polished) with a clear swipe-up or ‘send message’ call-to-action tends to convert better than a traditional product photo ad for most Pune businesses.
Our Meta Ads services lean into reels-first creative for Instagram specifically, since sticking to static image ads alone leaves reach on the table right now. More platform-specific detail is in our Instagram marketing agency guide.
Don’t over-produce your Instagram ad creative. The reels that convert best for our Pune clients right now look native to the platform, shot on a phone, not like a polished TV commercial.
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