The most common reasons we find are targeting too broad an audience (Facebook’s algorithm works best with a clearly defined audience, not ‘everyone in Pune’), a weak or generic creative that doesn’t stop the scroll, a landing page mismatch where the ad promises one thing and the page delivers another, or simply not enough budget for the algorithm to exit its learning phase.
Our Meta Ads management service always starts with an audience and creative audit before touching budget, since throwing more money at a poorly targeted campaign just wastes it faster. We break this down further in our Facebook marketing in Pune guide.
Creative fatigue sets in faster on Facebook than most businesses expect, often within two to three weeks. If leads suddenly dry up on a campaign that was working, refreshing the creative is usually the first thing to try, before touching the budget.
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