Cost per click on Facebook in Pune generally runs lower than Google Ads, often ₹5 to ₹25 depending on the industry and audience competitiveness, but cost per lead can vary widely based on how well the audience and creative are matched. A realistic starting monthly ad spend for a small Pune business is around ₹15,000 to ₹25,000, enough for the algorithm to gather meaningful data.
We manage this under our Meta Ads services, setting budgets based on cost-per-lead targets specific to each client rather than a flat industry benchmark. More detail on Pune-specific ad costs is in our Facebook marketing agency guide.
Cost per click looks attractively low on Facebook compared to Google, but it doesn’t tell you much on its own. Always ask an agency for cost per lead, since that’s the number that actually reflects whether the campaign is working.
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